DIRTY LAUNDRY
Art Direction | Branding
2FM's Tara Stewart explores sustainable fashion in a brand new podcast series. Covering the approach to buying clothes, the future of fashion influencers, and how big brands are handling the climate crisis. Tara will challenge, explore and investigate this fascinating area.
Drawing on fashion references with an urban sensibility -- this identity leverages an electrifying, ultra-bright fluoro green and the bold lines of modern street artists, illustrators and tattooists. The attention-grabbing yet playful visual language aims to create the ‘thumb-stopping moment’ on social and podcast platforms by standing out against the sea of visually uninspiring climate-themed content, all while being authentic to Tara’s personal style.
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